Blogging For Authors: What It Really Is

Ah, the hard truth:

Veronica Bale

Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books.

… Huh???

I know. Sounds kind of backwards, right? But the truth about blogging is that it does not immediately convert visits to book sales. Yet so many authors expect their blogs to perform this exact magical feat. As Jane Friedman, CEO and Co-Founder of Open Road Integrated Media (an e-book sales and marketing agency) points out, “Unfortunately, many authors pursue blogging without any understanding of the medium, and also as little more than a means to an end.”

Blogging is a long-term strategy, a round-about strategy. Its goal is to create loyalty, not purchases, and this isn’t always the easiest strategy to comprehend. No, wait … scratch that. It’s not always…

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About R. K. Brainerd

I've been writing since my pre-teens, mostly in the realm of fantasy and sci-fi. My characters are pretty much always clamoring for attention in my head, and if I don't listen to them, they plague me with insane dreams and nightmares until I start writing. I also raise dairy goats, the evidence of which can be found on my Instagram. My debut novel -- an alternate-history fantasy -- it set to come out in 2018, probably Fall time. Welcome to the adventure. View all posts by R. K. Brainerd

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